French Smartphone Brand WIKO achieves ‘Top 5’ Status in Lazada Rankings

If embracing the local market is the ultimate ambition, WIKO, a world-class French smartphone brand, has achieved it by being named in Lazada‘s bestselling brand rankings in just four days since it launched.

With this achievement, the company is more empowered as it continues to accelerate its fast and exciting international expansion.

Following the global release of the All-Screen Design Premium T-Series models T50 and T10 in Mexico – held last May 26, 2022 – WIKO extends its remarkable success from France and brings together best-in-class performance coupled with a unique chic style to the Philippines.

WIKO finds the local opportunities promising – the Philippines has Top 1 social media penetration and advanced fashion tastes among Gen Z.

Carrying the “Find Cool with WIKO” tagline, the company aims to be the top-of-mind brand for younger Filipinos seeking affordable elegance in a smartphone.

WIKO held a press launch last June 2, 2022, and has officially kicked off in the Philippines. In just four days, it secured its first milestone, penetrating the Top 5 Bestselling Brands in the mobile and tablet category in Lazada’s 6.6 Mid-Year Mega Sales event.

WIKO sold out 2,000 units in one day, marking a significant leap in challenging the other technology giants in the market. In an era where five top players have dominated 80% of the total market share in a saturated industry, WIKO has undoubtedly emerged as a competitive rising star.